Jet
Letter LLC, provider of Jet Letter ™ variable data
printing software to the direct mail industry, has added
to it’s product line a completely new and very powerful
scripting language for the variable data printing/mail
merge and related industries, PSL. The new language provides
even more powerful scripting capabilities for the direct
mail industry and others needing variable data document
production.
PSL
is without doubt the strongest programming language available
for VDDP. While Jet Letter was sold primarily to the direct
mail market place, PSL appeals to;
Written
by professional software language developers, in concert
with Gene Mallory, the new language brings modern programming
technology -- typesetting, word processing and image manipulation
to the printing/direct mail and related marketplace for
variable data document production.
PSL
is “enterprise grade” software suitable for
inclusion in the work flow of both small firms and the
very large firms. The robust feature set and software
architecture allows firms to perform, typesetting, word
processing, image manipulation and image creation based
on variable data drawn from most any source and delivered
by most any means. While a drag and drop application is
in work at the moment, PSL is a programming language.
Please see the section entitled “Is a Programming
Language for You?” for discussion on that topic.
PSL
is used in variable data projects ranging from simple
marketing letters through more interesting uses of color
and images based on stream.
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The
use of two kinds of text boxes and image boxes provides
ample latitude for creative types to show off their
skills. |
Using
images produced in the popular graphics packages (InDesign™,
QuarkTM™, etc.) users can select the images, pieces
of text, and variables in the text, based on data in the
merge file, to produce such marketing materials as the
newsletter shown below. Keep in mind that one print run
could produce newsletters (or anything for that matter)
for many agencies.
An
ODBC interface facilitates use of several external tables
at once. The example below uses five such tables to produce
this credit card bill.
Using
TrueType™ and OpenType™ fontsall manner
of creativity can be applied to meet your typesetting
needs.
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So
what does the array of capabilities mean to a business
owner – quite simply, it’s a serious “Competitive
Edge.” PSL is a tool which, in capable hands, can
help your firm grow and prosper. With PSL you can produce
things others simply can’t do!!
Furthermore
the native output of PSL, which is PDF documents, can
be used for web presentment and e-mail as well as print
and mail programs.
And,
finally, it’s really not that hard to use. See the
section entitled “Is
a Programming Language for You?"
