In
general, is a programming language for everyone?
Absolutely not! PSL caters to a specific
market – programming languages for variable data
document production. Note that we have expanded “VDP”
to “VDDP.” Because, in this day and age documents
get printed and mailed, e-mailed, presented on the web,
and even broadcast to hand held devices.
Some of the traditional drag ‘n
drop solutions, Print Shop Mail™ comes to mind,
are very suitable tools for many firms desiring a VDDP
capability. Some of the newer ones have some serious flaws,
such as merge speed, but are still the “right”
solution for many firms. We are hard at work on such a
“drag ‘n drop” product at the moment.
It’s a very real market – just not the market
that the PSL programming language was designed for. In
fact we use PSL as the foundation for our drag ‘n
drop product.
In
the next few pages we will discuss this situation, to
help you determine whether or not a programming language
is for you.
