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The
Market for PSL
What
markets does PSL serve?
Marketing –
direct mail, newsletters, offers, coupons,
Transactional –
invoicing, statements
Transpromotional
– invoices and statements with personalized promotional
messages, Financial Institutions
– offers, promotions, statements, inquiry responses
Insurance -- benefit
booklets, statements, policies, invoices, EOBs
Collection agencies
– collections letters, statements, filings
Utilities –
bills, statements, collections, notices
Governmental –
tax bills, statements, assessments, notices
Credit unions –
statements, promotions
Credit Card firms
– promotions, bills, statements, collections
Hospitals and clinics
– service statements, bills, statement of services,
EOBs
Charities –
ask letters, newsletters, promotions, press releases
Churches –
ask letters, newsletters,
Casinos –
offers, coupons, promotions;
and similar
markets where variable data drives production of documents
for various sorts of presentation – print, print
and mail, e-mail, and web presentment.
There
is still a whole other category of markets for PSL ---
application software developers. PSL is well suited for
incorporation into most any Windows™ or Linux™
application where formatting of reports and documents
is required. PSL was designed from the very beginning
to be incorporated in such application software products.
Please see another document entitled “PSL for Software
Developers”
PSL is a programming
language specifically designed for the production of documents
which depend on variable data to determine what material
(text and/or image) is placed (printed) on each page (document)
and where. The native tongue of PSL is PDF, although Postscript
is, as well, supported.
Furthermore,
PSL uses Windows™ print drivers. So, for laser printers;
any printer having a Windows™ print driver can be
employed (Oce’, Xerox, IBM InfoPrint, Konica, HP,
Canon, etc.). In the same vein, the PDF images produced
can be used for printing and mailing, e-mails or web presentment.
PSL users commonly print and mail invoices and statements
and then make them available in a browser client for review
and, possibly, payment.
Because PSL
is a full function programming language, with all of the
usual features one would expect of a professional level
compiler, such as;
Logic constructs
(rational statements),
File and table handling (tables and lists),
Image manipulation
scaling,
opacity,
transparency,
fitting to a box,
RGB, CMYK and
HSI facilities,
Full function library capabilities, and,
Amazing attention to detail
find
the length of descenders in current font,
fit text to a box,
format tables, and import the whole table (in one statement)
slant and rotation of text,
text fill, shadow and some really astounding image rendering
capabilities,
place several images “on top” of one another
with the “desired” effect,
We simply can’t
think of something you could not do in PSL! (Breakfast
not on the menu!!)
PSL serves
the marketing or promotional markets, the transactional
market and, most particularly, the new “transpromotional”
market.
PSL is particularly
suitable for clients wanting to;
Print
and mail invoices, statements or other transactional documents,
Archive these documents for later retrieval at a call
center,
Re-create these documents upon request from a browser
and present them to that browser.
Should these
clients be well known (to our client), PSL code snippets
could be downloaded to the client so that only data need
be transported by the web, not the whole PDF -- document
creation could be done at the client site.
Perhaps most
importantly to this discussion, PSL can read a database
and produce PDFs at the rate of perhaps 200 to 300 records
a second. No bottlenecks!! merge speeds are often 30,000
records a minute.
Please
observe some of the examples in the “What
is PSL and Why Should I Care?” section and in
the ftp site (call for access).
We could go
on. Please call – 949-721-8786.
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