Company Overview and Philosophy
Jet Letter LLC is not defined by us but by our customers. Starting in 1993, Gene Mallory sold some 500 copies of Jet Letter to clients in the direct mail business. It’s safe to say that he learned something, and the product got better with every single one of his customers because he listened. It’s amazing how often a Jet Letter user tells us that some feature in Jet Letter is “his.” Gene has retired. Jet Letter is no longer on the market. But Jet Letter PSL is. We learned from Gene two things;
- What a VDP product needed to do, and,
- To listen to customers.
One of the most urgent requests was for us to produce a drag ‘n drop version of PSL. And the beginning of that suite of products was released in May 2010. Our drag ‘n drop products have two very important features that separate PSL from all other competitors;
- PSL as a compiled language written specifically for the direct mail VDP market is exceptionally robust – having more than 800 commands available. Consequently there is very little the user can not accomplish.
- Our drag ‘n drop products are written “on top” of PSL and thus produce PSL programs that can, if needed, be modified by those inclined to do so.
- Scale. PSL delivers the most scalable set of solutions on the market today. Users can start with an $899 drag ‘n drop product and upgrade through products at $2,500, $5,000 and ultimately $15,000 – all completely integrated with one-another and based on PSL.
This is discussed more fully in the “products” section of this web site.
Gene Mallory sold a scripting language. We, including this author, who joined Gene in 2001, sold a programming language because users could perform the more difficult work – the work the drag ‘n drop systems could not do. Something like 500 direct mail shops bought that product and most would be happy to attest to that being their reason for growth and profits. Many firms have grown to huge proportions – millions of sheets per day. One of our current big sales problems is that many firms still use Jet Letter and find it “not broken” there is no reason to replace it. (We find that short sighted.)
Those firms who have stepped up to PSL, as well as those who are new to the family, have enjoyed some serious growth. Throughout this website you will find testimonials to that effect.
At the outset in 2005 we had a serious choice to make. Should we continue to enhance Jet Letter or start with a “clean sheet?” We chose the latter. We replicated what Gene had done in terms of functionality, but added much more as we continued to listen to customers. PSL is a very modern, compiled, programming language. Written by people who have been writing compilers for 30 years, PSL exhibits modern features such a call backs, recursiveness, unlimited files sizes, numbers of variables, and virtually no limits to anything. It uses English like commands, such as setMargin, setFontSize, setWordWrap, etc. We could go on for days about how wonderful this language is - and particularly for the VDP market. Should you be interested we would encourage you to review the manuals, at our ftp site --
ftp://jetletterllc.com
user name: pslmarketing
password: pslinfo
In addition to the language manuals on that site you will find all sorts of examples of what PSL can do, an abbreviated language specification, a whole “slide show” taking you through the elements of PSL and some miscellaneous marketing materials. It’s not organized – but for those who just want to explore PSL on their own – it’s all there.
Lastly, it’s easy to download a free, watermarked, evaluation copy of Envelope Maker, our first entry in the drag ‘n drop suite. Click Here to see the features of Envelope Maker.