Variable Data Printing Grows Business

Top Reasons To Use Variable Data Printing In Your Next Direct Mail Marketing

Imagination can help a business thrive and grow in a challenging economy. It will also annoy the heck out of your less imaginative competitors. One tool to leverage that effort is Variable Data Printing.

Personalization through the the use of Variable Data Printing allows you or your clients the ability to connect on a one to one level. With spam filters on every email in-box direct mail marketing becomes an even more effective means to deliver your message into the hands of your clients or prospects. A personalized message using variable data printing can:

• INCREASED ROI – Simply put, Personalization increases results dramatically! Case study after case study has demonstrated the effectiveness of personalization. A personalized direct mailing engages the prospect making them more likely to respond to the offer in the mailing.

• MAXIMIZE YOUR MARKETING BUDGET – The time and effort already expended entering information about your customers and prospects in your CRM can now be leveraged to speak more effectively to each recipient, one on one.

  • Speak directly to the recipient with a message and offer that will engage them moving them to action.

• REDUCE MAILING COSTS – Variable data printing technology allows for the production of different direct marketing messages to be printed and sent and still kept in zip sorted order. This gives the marketer the opportunity to gain the best postal discount on their mailing.

• TESTING – A personalized message produced with variable data printing allows the marketer to test their offer in smaller numbers, minimizing expense and risk. Marketers can test,

  • Different offers

  • Demographics

  • And they can continually test and improve with each subsequent personalized mailing

• ANALYTICS – You'll never figure out how to get to where you're going if you don't know where you are. Personalized direct mailings using variable data printing allow for analytical tools to be used to measure results in near real time. Knowing what is working and what isn't tells you where you are and how to most effectively get to where you need to go.

• INCREASED ROI – I know I'm repeating myself but at the end of the day it's all about the bottom line. Personalized communication through variable data printing allows you to,

  • GROW new customers

  • Keep existing customers and GROW business the business you do with them

  • Differentiate yourself from your competitors and GROW your bottom line