Think Outside the Envelope

Dynamic personalized imaging outside the envelope..?

Direct Marketers and Print Service Providers have been utilizing post cards and self-mailers to to present a complete personalized marketing piece but have ignored the white space available outside the envelope.

Not all direct mail communications lend themselves to post card or self-mailing formats. Transactional mailing comes to mind first. With a personalized message outside the envelope an every day billing statement instantly becomes a transpromotional mailer. Instantly building value for the mailer and recipient.

Creative use of envelopes can add value to a direct mail marketing piece. Add importance and prestige. Personalized messaging on the outside of that envelope along with compelling graphics will inspire the recipient to open the mailer and read further.

For the Direct Marketer or Print Service Provider printing on envelopes has always been a challenge. Most laser printers and digital copier/printers do not lend themselves to printing envelopes. There are some laser printers on the market that run envelopes better than most.

The other alternative is high-speed ink jet printing solutions such as those manufactured and sold by Riso. Because Riso's Comcolor high-speed inkjet printers are not toner based envelopes are not negatively affected by the heat associated with toner based imaging systems. They can better handle the variations in envelope thickness as well.

In addition to the communication value of printing outside the envelope personalized envelopes can,

• Reduce overall costs by eliminating the need to purchase pre-printed envelopes

• Minimize the weight and mailing cost of a direct mail piece

• Windowless envelopes enhance security of the communication as well as improve the ability to recycle

By thinking Outside the Envelope the creative Direct Marketer and Print Service Provider now have one more tool to utilize the power of Variable Data Printing to more effectively engage One to One and win.