by Thomas Bougher
30. August 2010 22:50
Extreme Personalization? What could be more compelling than to receive an extremely personalized communication that speaks directly to your interests?
In an Opt-Out world offer your clients and prospects the ability to Opt-In. Opt-In and choose the information they'd like to receive that is relevant to their needs. Deliver products and offers specific to them. Produce newsletters that contains the topics and information they want to read.
Variable Data Printing software has moved far beyond simple addressing and mail merge capabilities. Robust solutions combined with today's digital print engines can deliver personalized images and messages that speak one to one.
VDP software such as Jet Letter's PSL can take that personalization a step further and allow marketers and print service providers to deliver personalized brochures and newsletters. This powerful application can produce formatted variable content delivering extremely personalized content in what has been a very generic communications.
Earlier this year I switched health care providers. When I signed up online they asked me questions about me and what services I'd be interested in knowing more about. Every month now I get their newsletter that speaks directly to me with articles of interest to me including news about my local medical center. I was even able to choose my language of choice. Extreme personalization delivered by Variable Data Printing applications such as PSL can even allow for language to be a variable.
Make your communications personal. Give your clients and prospects a reason to Op-In instead of Opting-Out!