Einstein's Direct Marketing Lessons

Theoretical physicist, philosopher, author. Certainly better known for his scientific work. However, many of his quotes can provide lessons for today's marketer and print service provider.

“I have no special talent. I am only passionately curious.”

• Creativity can thrive with abundant amounts of curiosity and passion.

“Imagination is everything. It is the preview of life's coming attractions. Imagination is more important than knowledge.”

• Knowledge can take us from Point A to Point B. Imagination can take us anywhere. Imagination is what sets us apart from our competitors. Imagination allows to not just think outside the box but as Einstein proved, imagination can take us outside the universe.

“A person who never made a mistake never tried anything new.”

“Insanity: doing the same thing over and over again and expecting different results.”

• Those who will succeed and grow in the 21^st century and in this economy are those willing to try something new. Demand different better results though the creative use of new technologies such as Variable Data Printing.

“Information is not knowledge. The only source of knowledge is experience.”

• We live in the “Information Age”. But what we do with that information is what sets us apart.. CRM's now give us an abundance of client information. Variable Data Printing gives us a tool to use that information to better communicate one to one. To not just be heard but to be listened to.

“Strive not to be a success, but rather to be of value."

• Creating value for yourself, your company and your clients can only result in success for all involved.

“It's not that I'm so smart; it's just that I stay with problems longer.”

• Success demands the ability to stick with a project to the end. To manage the twists and turns of a direct mail campaign and adapt along the way.

Any man who can drive safely while kissing a pretty girl is simply not giving the kiss the attention it deserves.”

• Focus. Direct mail allows for focus not available to marketers in through other channels. Focused energies are a powerful force.