Recently two interesting studies were released that involved digital printing and mailing. The first was the NAPL’s Digital Services Research Study which was presented on NAPL NewsTalk™ Live: Excelling in Digital. The second was the MCS Direct Mail Survey which included the results of th... [More]

Email marketing gurus have long talked about the advantages of incorporating A/B testing into email marketing campaigns. In its simplest form A/B testing is simply testing one element of a message against a different element to gauge which gathers the better response. In email marketing this can be ... [More]

Direct mail marketers already know that direct mail works. More and more are learning that interactive mail rocks! What is interactive mail and why does it rock? Interactive mail incorporates QR codes (Quick Response) to direct the reader to a video, personal landing page or provide other unique pe... [More]

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