Postcards are great for direct mail marketing. They are colorful, effective and relatively inexpensive. Here are a few tips to successful postcard marketing. Articulate your target market•    Are you marketing to existing customers or prospects?•    Segment... [More]

The NAPL presented their News Talk™ Live series today titled, Excelling In Digital. Senior Consultant, Howie Fenton and Chief Economist, Andrew Paparozzi presented an overview of the NAPL’s recent survey of print service providers and their successes and challenges with digital printing.... [More]

Salt Lake Mailing & Printing is both a mailer and print service provider. They produce a wide range of printed marketing materials for their customers including personalized post cards and other direct marketing collateral.The simple VDP application they used to produce post cards and more simpl... [More]

As most of us know, in the late 1800’s Herman Hollerith conceived the idea that census data could be represented by holes punched in paper cards and tabulated by machine. He sold his concept to the Census Bureau and the Census of 1890 was the first ever computerized database --thousands of box... [More]

  Unlimited versatility with Variable Data Document Production. Variable data document production exceeds the capabilities of VDP with unlimited versatility and the ability to deliver documents to multiple platforms and in multiple formats.Since the 1990’s variable data printing applica... [More]

In 2011 Jet Letter LLC released the PSL PageBuilder Suite of variable data printing software. The PageBuilder suite introduced a drag & drop interface that substantially reduced the time and skill set needed to create complex and powerful personalized documents. The PageBuilder drag & drop i... [More]