In 2011 Jet Letter LLC released the PSL PageBuilder Suite of variable data printing software. The PageBuilder suite introduced a drag & drop interface that substantially reduced the time and skill set needed to create complex and powerful personalized documents. The PageBuilder drag & drop i... [More]

Earlier this year Jet Letter introduced their latest suite of variable data printing solutions, PSL PageBuilder PRO and PSL PageBuilder. Having worked with printing and mailing for more years than I care to mention I can truly marvel at the power this product delivers to the desktop and at its affor... [More]

Direct mail marketers already know that direct mail works. More and more are learning that interactive mail rocks! What is interactive mail and why does it rock? Interactive mail incorporates QR codes (Quick Response) to direct the reader to a video, personal landing page or provide other unique pe... [More]

Jet Letter PSL is excited to announce that Douglas Forero(SP)) has joined their team. Douglas will augment  the already laudable PSL support team and assist in pre-sales support and training as well.The one time US postal carrier brings years of experience with Variable Data Printing software a... [More]

The following is a recent question asked of Jet Letter tech support. “I have written a program that produces a few thousand pages of output and received a warning message that a line of text was too long but I don’t know where that occurred.  Is there a way that I can  enhance... [More]

Tom Crooks, Author   There is an old saying that goes along the lines of; “To a carpenter all problems are solved with hammers and saws.” Gene Mallory, while developing the first Jet Letter software application had a knack for listening to his customers.  People enjoy... [More]

Extreme Personalization? What could be more compelling than to receive an extremely personalized communication that speaks directly to your interests? In an Opt-Out world offer your clients and prospects the ability to Opt-In. Opt-In and choose the information they'd like to receive that is relevan... [More]

Dynamic personalized imaging outside the envelope..? Direct Marketers and Print Service Providers have been utilizing post cards and self-mailers to to present a complete personalized marketing piece but have ignored the white space available outside the envelope. Not all direct mail communicati... [More]

Theoretical physicist, philosopher, author. Certainly better known for his scientific work. However, many of his quotes can provide lessons for today's marketer and print service provider. “I have no special talent. I am only passionately curious.” Creativity can thrive with abund... [More]

  Users of PSL Variable Data Printing software would define success with one word, GROWTH. Growth in volume. Growth in margins. Growth in new accounts. How is this possible in a slow economy that has seen a substantial reduction in the print services industry? Author Thomas Friedman may have ... [More]