Gene
Mallory started supplying Jet Letter to the direct mail
industry thirteen years ago. We have over 500 users. According
to MFSA that translate to about 25% of the installed base
in the direct mail industry. Some of the largest direct
mail shops in their regions use Jet Letter. This is all
we do -- VDP for the Direct Mail Industry. Gene, having
concluded a successful career at one of the largest government/industrial
think tanks, decided to produce a product specifically
suited to a particular industry. Jet Letter is the result.
Jet
Letter has grown in capability in response to user requirements.
The only market Jet Letter serves is the direct mail market.
Jet Letter is not a “forms” package or a “corporate
communications” product – it is a very specific
tool for the direct mail variable data printing market.
We
are a small firm -- for now just the three of us. We know
Jet Letter intimately. We answer questions for only one
product – Jet Letter. At the present moment there
is some confusion in the marketplace. Jet Letter users
have asked for involvement by the three of us. We will
as well, involve "our friends, such as Stacy Rollins,
Chris Young, Craig Thatcher as needed and as they are
available.
The
tools we supply, written by Gene are the response to requests
by users for "productivity tools." We encourage
our customers to request additional tools as the needs
arise.
We
don’t blacken the skies with sales people. We sell
through referrals and phone solicitation. Otherwise our
price would be twice what it is.
Talk
to a user. Sales would be happy to refer users to you.
Jet Letter means productivity. It means “business”
in all interpretations of that word.
