About Us
This page provides information about Jet Letter, its marketing messages and historical communications. Click on the links to right to reach our very informative Blog, Newsletters, Testimonials and Contact information.
Company Overview and Philosophy
Jet Letter LLC is not defined by us but by our customers. Starting in 1993, Gene Mallory sold some 500 copies of Jet Letter to clients in the direct mail business. It’s safe to say that he learned something, and the product got better with every single one of his customers because he listened. It’s amazing how often a Jet Letter user tells us that some feature in Jet Letter is “his.” Gene has retired. Jet Letter is no longer on the market. But Jet Letter PSL is. We learned from Gene two things;
- What a VDP product needed to do, and,
- To listen to customers
Our new Drag & Drop PageBuilder products came about from listenting to customers.
Gene Mallory sold a scripting language. We, including this author (Tom Crooks), who joined Gene in 2001, sold a programming language because users could perform the more difficult work – the work the Drag & Drop systems could not do. Something like 500 direct mail shops bought that product and most would be happy to attest to that being their reason for growth and profits. Many firms have grown to huge proportions – millions of sheets per day.
At the outset in 2005 we had a serious choice to make. Should we continue to enhance Jet Letter or start with a “clean sheet?” We chose the latter. We replicated what Gene had done in terms of functionality, but added much more as we continued to listen to customers. PSL is a very modern, compiled, programming language. Written by people who have been writing compilers for 30 years, PSL exhibits modern features such a call backs, recursiveness, unlimited files sizes, numbers of variables, and virtually no limits to anything. It uses English like commands, such as setMargin, setFontSize, setWordWrap, etc. specifically tuned for the VDP market.
Those firms who are using PSL have enjoyed some serious growth. Throughout this website you will find testimonials to that effect.
Jet Letter is now poised to broaden its market to those users who need to rapidly create complex projects knowing that they have a safety net through the PSL programming language. The PageBuilder products will not "run out of gas" as marketers place higher demands on Direct Mail and Print Shop Providers.