by Thomas Bougher
23. April 2012 19:01
The use and acceptance of variable data printing in wide format continues to grow and gain acceptance. Infotrends recently stated that savvy marketers understand that demographics play a huge role in the success of any marketing campaign. Personalization in small format printing has been shown to in...
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Tags: VDP Goes Big, digital workflow, Direct Mail, direct mail marketing, Direct Marketing, grow your business, Jet Letter, inkjet, PageBuilder, PDF workflow, personalization, Print Service Provider, PrintShop Mail, PSL, QR code, Tom Crooks, transpromo, variable data document production, variable data printing, VDP, wide format
Blog
by Thomas Bougher
10. April 2012 00:14
Take a sneak peek today! Invoices and statements made easy and fast!
Creating invoices and statements has never been so quick and easy. Built on the power of PSL, an 800 command VDP specific programming language, PageBuilder PRO delivers the ease of drag & drop design. PageBuilder PRO will sh...
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Tags: sneek peek, data files, Digital PrintingVDP, digital workflow, direct mail, direct mail marketing, disruptive technology, flat file, grow your business, PageBuilder, PDF workflow, personalization, postcard marketing, Print Service Provider, PrintShop Mail, PSL, Tom Crooks, transpromo, variable data document production, variable data printing, web to print, VDP
Blog
by Thomas Bougher
23. March 2012 20:49
Recently two interesting studies were released that involved digital printing and mailing. The first was the NAPL’s Digital Services Research Study which was presented on NAPL NewsTalk™ Live: Excelling in Digital. The second was the MCS Direct Mail Survey which included the results of th...
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Tags: 1:1 Marketing, brochures, data files, Digital PrintingVDP, direct mail, direct mail marketing, grow your business, Jet Letter, PageBuilder, PDF workflow, personalization, postcard marketing, PrintShop Mail, PSL, Thomas Bougher, Tom Crooks, variable data document production, variable data printing, VDP, web to print
Blog | PSL
by Thomas Bougher
12. March 2012 21:23
Email marketing gurus have long talked about the advantages of incorporating A/B testing into email marketing campaigns. In its simplest form A/B testing is simply testing one element of a message against a different element to gauge which gathers the better response. In email marketing this can be ...
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Tags: 1:1 Marketing, Digital PrintingVDP, digital workflow, direct mail, direct mail marketing, grow your business, Jet Letter, PageBuilder, personalization, Postcard, Print Service Provider, PrintShop Mail, PSL, QR code, Tom Crooks, variable data printing, VDP
Blog | PSL
by Thomas Bougher
7. March 2012 23:18
PageBuilder PRO takes VDP to the next level, Variable Data Document Production (VDDP).
The PageBuilder PRO Wizard • The drag & drop interface automates the document creation process.• Code is generated as fast as you can drag and drop.• ...
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by Thomas Bougher
1. March 2012 00:05
Character delimited data files are a standard format for data tables containing textual information. They represent the data as lines of text, one line of text per record. That is, records are separated by “newline” characters. Within each record, the fields are separat...
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by Thomas Bougher
29. February 2012 21:14
Postcards are great for direct mail marketing. They are colorful, effective and relatively inexpensive. Here are a few tips to successful postcard marketing.
Articulate your target market• Are you marketing to existing customers or prospects?• Segment...
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by Thomas Bougher
28. February 2012 22:08
The NAPL presented their News Talk™ Live series today titled, Excelling In Digital. Senior Consultant, Howie Fenton and Chief Economist, Andrew Paparozzi presented an overview of the NAPL’s recent survey of print service providers and their successes and challenges with digital printing....
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Tags: NAPL, Howie Fenton, Andrew Paparozzi, web to print, 1:1 Marketing, VDP, VDDP, Jet Letter, Tom Crooks, Direct Marketing, PDF workflow, variable data printing, Thomas Bougher, PSL, digital workflow
Blog
by Thomas Bougher
17. February 2012 19:57
Salt Lake Mailing & Printing is both a mailer and print service provider. They produce a wide range of printed marketing materials for their customers including personalized post cards and other direct marketing collateral.The simple VDP application they used to produce post cards and more simpl...
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87ceefef-37e9-4d79-95d9-0ffd6ce6d389|0|.0
Tags: direct mail, direct mail marketing, Direct Mareting, disruptive technology, flat file, PrintShop Mail, variable data document production, Tom Crooks, variable data printing, VDDP, VDP
Blog
by Thomas Bougher
16. February 2012 20:09
As most of us know, in the late 1800’s Herman Hollerith conceived the idea that census data could be represented by holes punched in paper cards and tabulated by machine. He sold his concept to the Census Bureau and the Census of 1890 was the first ever computerized database --thousands of box...
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Tags: direct mail, direct mail marketing, Direct Mareting, Jet Letter, Print Service Provider, PrintShop Mail, PSL, Tom Crooks, variable data printing, VDDP, VDP, IBM 026, flat file, Hollerith